Ford Is the Highest-Ranked Automotive Brand in 2020 Brand Intimacy Study

Ford Top-Performer In 2020 Brand Intimacy Study | Roosevelt, UT

Ford recently earned fourth place overall in the 2020 Brand Intimacy Study for being one of the most beloved brands. Furthermore, Ford was the highest-rated automotive brand in MBLM’s study, which is why we at L&L Motor couldn’t be prouder to offer Ford models at our dealership.

What is the Brand Intimacy Study


For 10 years, the Brand Intimacy Study has been examining customers’ emotional connections to different brands. Using the Brand Intimacy Quotient, the study scores brands based on the character, prevalence and intensity of intimacy that customers have with brands. More specifically, the study looks at six different archetypes of connection. These include fulfillment, enhancement, identity, nostalgia, ritual and indulgence.

How Ford performed in the study

Ford had an increase in all six archetypes, earning it fourth place overall. Among men, Ford was the top-rated brand overall, and it was the top-ranked automotive brand among young drivers between 18 and 34 years old.  

61.6 percent of respondents in the study have been customers of Ford for less than a decade, indicating that Ford has many relatively new customers. In addition, 22 percent of Ford customers revealed that they felt as though they could not live without the brand.

Discover for yourself why Ford is so beloved by customers when you contact us at L&L Motor in Roosevelt, Utah.

Off-Road Features of the Ford Ranger FX2 Package

FX2 Package | L&L Motors | Roosevelt, UT

If you want a two-wheel-drive truck but want the capabilities of a four-wheel-drive model, the 2020 Ford Ranger is an ideal option. When equipped with the available FX2 Package, the Ranger is ready for each drive on and off the road.

Four-wheel-drive models of the 2020 Ranger are available with the FX4 Off-Road Package. Now, by adding the FX2 Package as an option for two-wheel-drive models, Ford is making it so you can take on rough terrains, no matter which model you choose.

The new FX2 Package adds to the rugged style and impressive performance of the 2020 Ranger. It’s great for city drivers wanting a truck that’s well suited for busy streets and trails off the beaten path. The package comes with off-road-tuned suspension, which helps optimize off-road performance and keep you in control.

The package also adds an electronic-locking rear differential as well as a useful off-road cluster screen that displays the yaw, pitch and roll. The air dam-delete and front underbody guard help protect the truck. Plus, with the package, the truck can ride on 17-inch off-road tires, or you can upgrade to 18-inch tires for a bold look.

If you’re interested in knowing more about the features and capabilities of the 2020 Ford Ranger, call us at L&L Motor in Vernal, Utah, to speak with a staff member about our available trucks.

The Best Off-Road Trails to Take Your Ford in Utah

off-road trails in Utah - L&L Motors - Roosevelt, UT

Utah is host to many off-road trails, each providing a unique and exciting experience to the drivers who tackle them. If you’re interested in exploring more of our beautiful state, check out these off-road trails in Utah.

Wasatch Skyline Drive OHV Route

The Wasatch Skyline Drive OHV Route is great if you’re new to off-roading or want a more relaxing drive. The trail is situated near Farmington and is ideal to take between May and October. You can look out for wildlife and take in gorgeous views of the forest here.

Shafer Trail

Shafer Trail in Canyonlands National Park is a 19.2-mile point-to-point trail. With moderate difficulty, the rocky trail offers fun challenges, while you enjoy sights of the park and potential wildlife.

Toquerville Falls

Located around Hurricane, Toquerville Falls is a lovely trail that takes you by a river and wildflowers. Accessible throughout the year, the trail showcases a spectacular waterfall, which is worth stopping by to take a few pictures.

Cathedral Valley OHV Loop Tour

The Cathedral Valley OHV Loop Tour in Capitol Reef National Park offers lots to see, and you can easily spend your entire day driving here. At 71.2 miles, the trail can give you some incredible views of the park.

We at L&L Motor hope you are able to go off-roading in the near future. To find a new Ford vehicle to take you off the beaten path, view our inventory online.

2020 Ford Super Duty® Offers New Integrated Electric Winch

integrated electric winch - L&L Motors - Roosevelt. UT

The Ford Super Duty® models already have the capabilities and power you need for a hard day’s work. For the 2020 model year, the trucks equipped with the Tremor Off-Road Package are now available with an integrated electric winch to better handle your off-road adventures.

The Ford Performance Parts winch by Warn is available for Super Duty® Tremor trucks, whether they’re gas-powered or diesel-powered. You can opt to have the winch as a dealer-installed after-sale accessory or a factory-orderable option.

Once installed, the new winch promises an impressive 12,000 pounds of winching power. The winch is powerful enough to pull many rigs over obstacles or out of the dirt. If a fallen tree is blocking your path, it can also move the tree out of the way. Coming with wireless remote control, the winch is not only strong but also easy for you to use.

The 2020 Ford Super Duty® with the Tremor Off-Road Package is ideal for both work and play. The available package adds locking rear differential, off-road shocks, a front air dam and 35-inch tires. When properly equipped, the truck also has a maximum towing of 15,000 pounds for conventional trailers.

If you’re in the market for a new heavy-duty truck, consider the 2020 Ford Super Duty®. You can check out the different Ford trucks available when you visit L&L Motor.

The 2019 Ford Edge Is an IIHS Top Safety Pick

Top Safety Pick | L&L Motors | Roosevelt, UT

The 2019 Ford Edge is a great vehicle for families, having a spacious interior and innovative technologies. The Insurance Institute for Highway Safety also recently gave the SUV a 2019 Top Safety Pick award, so you can have peace of mind when driving your loved ones.

The Ford Edge had to perform well in different tests to earn the prestigious award. Accordingly, the SUV earned a “Superior” rating for collision prevention, as well as a “Good” rating for the passenger-side small overlap front test.

Ford Co-Pilot360™ technology helped the Edge earn these ratings. The Rear View Camera displays the area behind your vehicle while you reverse out of a parking spot. Traction control keeps you stable on different road conditions. Plus, BLIS® with Cross-Traffic Alert, the Lane-Keeping System and Hill Start Assist all come standard.

“We are really pleased the insurance industry places such a high degree of trust in our 2019 Ford Edge,” said Angela Cascaden, Ford Edge Marketing Manager. “It not only offers a number of innovative safety features for passengers, it backs that all up with a host of driver-assist technologies designed to help improve confidence behind the wheel.”

Discover for yourself how the 2019 Ford Edge can help keep your family safe on the road when you take a test drive at L&L Motor.

New Ford Ranger Off-Road Parts Are Coming

Ford Ranger off-road parts

Ford Performance and ARB 4×4 Accessories have teamed up to make Ford Ranger off-road parts. These new parts are great for drivers wanting to take the path less traveled.  

The first part to come out of the collaboration is a winch-capable front bumper, which is designed specifically for the Ford Ranger. The bumper is made from welded sheet steel and attaches to the truck’s existing chassis mounting points. It is also finished in an Integrit® powder coat for extra style and durability.

Ford also ensured the new bumper would not compromise the functionality of the truck’s features, such as the available Adaptive Cruise Control with Forward Collision Warning and the Ford Co-Pilot 360™ driver-assist technologies. Compatible accessories for the new bumper include LED lightbars, jacking points for off-road jacks, and antenna and sand flag mounts

Ford and ARB will also make additional vehicle recovery parts and off-road accessories for other Ford trucks as well as SUVs. The upcoming components will help improve the off-road capabilities of Ford models, give more options for vehicle customization and increase your confidence while driving.

Visit us at L&L Motor to learn more about the off-road features currently offered on the Ford Ranger and to view the parts and accessories that we have available.

Ford Fund Is Giving Scholarships to Detroit Youth Choir

Ford Fund is giving scholarships - L&L Motors - Roosevelt, UT

The Detroit Youth Choir recently gained popularity on the hit NBC show, “America’s Got Talent.” This talented group of young singers placed second on the reality competition, falling short of the $1 million grand prize. However, Ford wants to show support for the 52-member choir, which is why Ford Fund is giving scholarships to the members.

Each member of the choir is receiving a $1,000 scholarship from Ford Fund. That amount of money can help pay for textbooks or other necessary items for the choir members. Ford also gave the group a 15-passenger Transit van, which will make traveling to events easier.

“We share the pride and excitement of Detroiters everywhere in recognizing these remarkable and talented young people,” said Jim Vella, president, Ford Motor Company Fund. “We’re thrilled to be able to help them not only with their transportation challenges, but also the next chapter of their lives.”

The Detroit Youth Choir has been a part of the Detroit community since 1996. The choir teaches about music, theater arts, dance and even life skills. It also has an impressive 98 percent graduation rate. Ford has helped this choir as well as other members of Michigan communities with about $177 million given to important causes.

We at L&L Motor proudly offer Ford vehicles, and we encourage you to take them out for test drives at our dealership.

See How Ford’s SHE-MOVES Mobility Program Is Making a Difference

SHE-MOVES

This year, Ford and the Ford Fund created a new mobility program called Strengthen Her: Mobilizing Ventures for Social Innovation, or SHE-MOVES. The SHE-MOVES mobility program was designed specifically to make a difference in the lives of women and children in South Africa and Nigeria. SHE-MOVES is built around the “Whole-Person Leadership” development, adhering to the UN’s Sustainable Development Goals, which include Quality Education, Affordable and Clean Energy, Clean Water and Sanitation, Gender Equality, and Good Health and Wellbeing.

Specifically, SHE-MOVES made a difference in Nigeria by awarding a grant to Shuttlers, a female-owned app-based service that helps more than 400 women move around in Lagos, which is seeing tremendous population growth.

In South Africa, SHE-MOVES partnered with the Uhambo Foundation of Cape Town to give children with special needs the mobility they require; the grant to the foundation also empowers caretakers of these children. In addition to the financial assistance, the SHE-MOVES mobility program donated a Ford Tourneo Custom to the organization.

“We are extremely grateful to receive the SHE-MOVES grant and the donation of the Ford Tourneo Custom, both of which will assist us immensely in reaching out to more members of the community and help improve the lives of children affected by disabilities, particularly in the impoverished rural areas,” remarked Uhambo Foundation General Manager Sarah Driver-Jowitt.

Contact us at L&L Motor for more exciting news about Ford’s charitable partnerships, as well as its new 2020 model lineup.  

Ford Unveils Vehicle-to-Vehicle Communication Technology

Ford Connected Vehicle Platform

The Ford Motor Company has built its legacy upon innovation. That tradition shows no sign of stopping — at the Intelligent Transportation Society of America’s yearly conference in Washington, D.C., the automaker unveiled the Ford Connected Vehicle Platform.

Ford showed off two innovations aimed at making the road a safer place for drivers and pedestrians alike. These devices allow vehicles to communicate with other vehicles and mobile devices through Bluetooth®, blockchain encryption, and short-range communication technology.

The first demonstration showed a roadside unit that allows vehicles to wirelessly communicate with cyclists, pedestrians, and other road users. It allows pedestrians to be notified of oncoming vehicles they might not notice.

The second high-tech safety device aims to smooth out the issues inherent at four-way stops. It gives drivers an easier way to determine right-of-way, without the frustration of waving a hesitant driver on, while insisting, “Please, you go first.” Instead, the vehicles will have a conversation, ensuring smoother transitions and fewer miscommunications.

Ford Connected Vehicle Platform and Product Executive Director Don Butler is excited about the potential for these innovations. Aside from helping traffic run smoothly, Butler is excited to gather more data about traffic, construction, and emergency vehicles, so cities can strategically improve their infrastructure.

Want to see more of innovative technology, smart driver-assist features, and advanced communication capabilities? Test-drive a Ford at L&L Motor today.

Key by Amazon Offered on Ford Vehicles

Key by Amazon

One of the newest innovations to come to the Ford lineup is Key by Amazon. This enables delivery people to deliver packages from Amazon inside of your car for safe keeping. Amazon’s goal for this service is to help prevent packages from being stolen from your front porch. This feature is available exclusively to Amazon Prime members.

The best part? You don’t have to go out and buy a new Ford to get this functionality. Instead, drivers of Fords from the 2017 model year and more recent years can add the functionality via FordPass Connect (assuming the Ford model has that feature enabled).

So how does it work? You will receive a notification when the delivery is about to occur and when it is complete. The delivery person will only have access to your vehicle during that delivery period and must verify that the vehicle has been locked after delivery. You also have the ability to reroute the delivery (like if you unexpectedly move your car) or reschedule (like if you will be driving your car all day).

Expect more innovations like this from Ford in the coming years. For example, Ford is already considering a similar perk: mobile car washes. This entails exactly what you’d imagine. While you sit in the office or just enjoy a day at home, car washers will come to your Ford and wash it for you.

Contact us at L&L Motor for more information on Key by Amazon, or to set up a test-drive of your favorite Ford model.