Ford Is the Highest-Ranked Automotive Brand in 2020 Brand Intimacy Study

Ford Top-Performer In 2020 Brand Intimacy Study | Roosevelt, UT

Ford recently earned fourth place overall in the 2020 Brand Intimacy Study for being one of the most beloved brands. Furthermore, Ford was the highest-rated automotive brand in MBLM’s study, which is why we at L&L Motor couldn’t be prouder to offer Ford models at our dealership.

What is the Brand Intimacy Study


For 10 years, the Brand Intimacy Study has been examining customers’ emotional connections to different brands. Using the Brand Intimacy Quotient, the study scores brands based on the character, prevalence and intensity of intimacy that customers have with brands. More specifically, the study looks at six different archetypes of connection. These include fulfillment, enhancement, identity, nostalgia, ritual and indulgence.

How Ford performed in the study

Ford had an increase in all six archetypes, earning it fourth place overall. Among men, Ford was the top-rated brand overall, and it was the top-ranked automotive brand among young drivers between 18 and 34 years old.  

61.6 percent of respondents in the study have been customers of Ford for less than a decade, indicating that Ford has many relatively new customers. In addition, 22 percent of Ford customers revealed that they felt as though they could not live without the brand.

Discover for yourself why Ford is so beloved by customers when you contact us at L&L Motor in Roosevelt, Utah.