Ford recently earned fourth place overall in the 2020 Brand Intimacy Study for being one of the most beloved brands. Furthermore, Ford was the highest-rated automotive brand in MBLM’s study, which is why we at L&L Motor couldn’t be prouder to offer Ford models at our dealership.
What is the Brand Intimacy Study
For 10 years, the Brand Intimacy Study has been examining customers’ emotional connections to different brands. Using the Brand Intimacy Quotient, the study scores brands based on the character, prevalence and intensity of intimacy that customers have with brands. More specifically, the study looks at six different archetypes of connection. These include fulfillment, enhancement, identity, nostalgia, ritual and indulgence.
How Ford performed in the study
Ford had an increase in all six archetypes, earning it fourth place overall. Among men, Ford was the top-rated brand overall, and it was the top-ranked automotive brand among young drivers between 18 and 34 years old.
61.6 percent of respondents in the study have been customers of Ford for less than a decade, indicating that Ford has many relatively new customers. In addition, 22 percent of Ford customers revealed that they felt as though they could not live without the brand.
Discover for yourself why Ford is so beloved by customers when you contact us at L&L Motor in Roosevelt, Utah.
The 2019 Ford Edge is a great vehicle for families, having a spacious interior and innovative technologies. The Insurance Institute for Highway Safety also recently gave the SUV a 2019 Top Safety Pick award, so you can have peace of mind when driving your loved ones.
The Ford Edge had to perform well in
different tests to earn the prestigious award. Accordingly, the SUV earned a
“Superior” rating for collision prevention, as well as a “Good” rating for the
passenger-side small overlap front test.
Ford Co-Pilot360™ technology helped the
Edge earn these ratings. The Rear View Camera displays the area behind your
vehicle while you reverse out of a parking spot. Traction control keeps you
stable on different road conditions. Plus, BLIS® with Cross-Traffic Alert, the Lane-Keeping System and Hill Start
Assist all come standard.
“We are really pleased the insurance
industry places such a high degree of trust in our 2019 Ford Edge,” said Angela
Cascaden, Ford Edge Marketing Manager. “It not only offers a number of
innovative safety features for passengers, it backs that all up with a host of
driver-assist technologies designed to help improve confidence behind the
Discover for yourself how the 2019 Ford Edge can help keep your family safe on the road when you take a test drive at L&L Motor.
Recognizing Ford’s commitment to ethical business decisions, the Ethisphere Institute recently named the automaker to the 2015 list of the World’s Most Ethical Companies. In fact, Ford was the only auto manufacturer to be named to the list, which says a lot about how it does business.
According to Ford, the Ethisphere judges companies based on a framework to determine a company’s performance in an objective, consistent and standardized manner. This includes ethics/compliance, corporate citizenship/responsibility, culture of ethics, governance/leadership, innovation, and reputation.
“This award celebrates doing business the right way, and making the right choices every day,” said Ford Motor Company Executive Chairman Bill Ford. “Ethics and corporate citizenship are important factors that affect a company’s reputation and success, and we are proud Ford is the only automaker to have received this honor for six consecutive years.”
The 2015 World’s Most Ethical Companies list is important because it recognizes companies that you would want to do business with. Ford is always striving to bring customers the best, most affordable products possible. If you’re looking for quality and craftsmanship, think Ford—and think L&L Motors Ford!