The Ford Motor Company has built its legacy upon innovation. That tradition shows no sign of stopping — at the Intelligent Transportation Society of America’s yearly conference in Washington, D.C., the automaker unveiled the Ford Connected Vehicle Platform.
Ford showed off two innovations aimed at making the road a safer place for drivers and pedestrians alike. These devices allow vehicles to communicate with other vehicles and mobile devices through Bluetooth®, blockchain encryption, and short-range communication technology.
The first demonstration showed a roadside unit that allows vehicles to wirelessly communicate with cyclists, pedestrians, and other road users. It allows pedestrians to be notified of oncoming vehicles they might not notice.
The second high-tech safety device aims to smooth out the issues inherent at four-way stops. It gives drivers an easier way to determine right-of-way, without the frustration of waving a hesitant driver on, while insisting, “Please, you go first.” Instead, the vehicles will have a conversation, ensuring smoother transitions and fewer miscommunications.
Ford Connected Vehicle Platform and Product Executive Director Don Butler is excited about the potential for these innovations. Aside from helping traffic run smoothly, Butler is excited to gather more data about traffic, construction, and emergency vehicles, so cities can strategically improve their infrastructure.
Want to see more of innovative technology, smart driver-assist features, and advanced communication capabilities? Test-drive a Ford at L&L Motor today.