Earlier this fall, Ford confirmed something major for America’s favorite pickup truck: Ford F-150 hybrid production will begin at the Rouge complex in Dearborn, Michigan, in 2020. The Rouge complex this year celebrates its 100 year anniversary; its history dates back to 1918, when workers built Eagle Boats during World War I for the United States Navy.
It is fitting that the new Ford F-150 hybrid will be produced at this location. Since its inception, Rouge has been about producing innovative vehicles that lead the market.
“Just as the Rouge has been a harbinger of progress for a century, Ford is committed to ensuring our trucks continue to power the world in a sustainable way — whether they are powered by EcoBoost engines, hybrid powertrains, or are fully electric,” according to Ford.
Rouge will certainly be doing the environment a favor by producing a new hybrid pickup. But this won’t be the complex’s only environmental achievement. In fact, the plant recently earned zero-waste-to-landfill status and is currently working to remove potable water from its manufacturing process.
Ford F-150 hybrid production will also involve a $45 million investment in the Advanced Manufacturing Center in Redford and a $35 million investment in the Allen Park UAW-Ford training facility.
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Big things are coming from the Blue Oval. In fact, just last month, Ford announced that it will reduce platforms for its vehicles. Instead of the nine platforms that currently underpin its vehicles, Ford will soon have just five. At the same time, Ford will add nine new nameplates to its lineup by 2023. That will bring its total vehicle count to 23, which is three more than it currently offers.
So what are the five platforms that will remain? According to The News Wheel, they are the unibody for FWD and AWD, unibody for RWD and AWD, unibody for battery-electric vehicles, unibody for commercial vans, and body-on-frame for RWD and AWD. This decision will help evolve the One Ford Concept that former CEO Alan Mulally originally developed. More importantly, this will save Ford $7 billion and will get new Ford models into dealerships faster.
Though Ford plans to add nine new vehicles within the next five years, it will also be retiring the Fusion, Taurus, C-MAX, Flex, and Fiesta. In doing so, Ford will drop the average age of vehicles in its lineup from 5.7 years to 3.3 years.
“It’s like selling fish and vegetables,” said Hau Thai-Tang, Ford’s head of product development and purchasing. “The fresher it is, the better they do.”
For more updates from Ford, contact us at L&L Motor. We can also set you up with a test drive of your favorite Ford model.
While we fight for equality for women here in America, we must also remember that women and their male allies throughout the world are also fighting that same battle. Nowhere is this more apparent than in Saudi Arabia where, for the first time, women have earned the right to drive.
Ford hopes to make a difference in this monumental policy change. Thus far, Ford has offered special driving courses to female drivers in Saudi Arabia and even bestowed a brand new Ford Mustang to a women’s rights activist. Ford’s latest move is to fund the driver’s license fees for women in Saudi Arabia via its vehicle distributor, Al Jazirah Vehicles Agency Co.
Though it seems small, this is a huge gift from Ford, as getting licensed in Saudi Arabia costs nearly $700. Any Saudi Arabian women who want to take advantage of this assistance need only to submit a receipt for the fees by September 30.
“Ford is committed to delivering the best products, services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” remarked Mohammed Al Kraidees, CEO, Al Jazirah Vehicles Agencies Co. “AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible.”
We here at L&L Motor would like to congratulate Ford for helping the women of Saudi Arabia gain their driving independence. This time is long overdue.