Ford Will Reduce Platforms, Add Vehicles by 2023

Big things are coming from the Blue Oval. In fact, just last month, Ford announced that it will reduce platforms for its vehicles. Instead of the nine platforms that currently underpin its vehicles, Ford will soon have just five. At the same time, Ford will add nine new nameplates to its lineup by 2023. That will bring its total vehicle count to 23, which is three more than it currently offers.

So what are the five platforms that will remain? According to The News Wheel, they are the unibody for FWD and AWD, unibody for RWD and AWD, unibody for battery-electric vehicles, unibody for commercial vans, and body-on-frame for RWD and AWD. This decision will help evolve the One Ford Concept that former CEO Alan Mulally originally developed. More importantly, this will save Ford $7 billion and will get new Ford models into dealerships faster.

Though Ford plans to add nine new vehicles within the next five years, it will also be retiring the Fusion, Taurus, C-MAX, Flex, and Fiesta. In doing so, Ford will drop the average age of vehicles in its lineup from 5.7 years to 3.3 years.

“It’s like selling fish and vegetables,” said Hau Thai-Tang, Ford’s head of product development and purchasing. “The fresher it is, the better they do.”

For more updates from Ford, contact us at L&L Motor. We can also set you up with a test drive of your favorite Ford model.

Ford Is Paying Driver’s License Fees for Female Drivers in Saudi Arabia

While we fight for equality for women here in America, we must also remember that women and their male allies throughout the world are also fighting that same battle. Nowhere is this more apparent than in Saudi Arabia where, for the first time, women have earned the right to drive.

Ford hopes to make a difference in this monumental policy change. Thus far, Ford has offered special driving courses to female drivers in Saudi Arabia and even bestowed a brand new Ford Mustang to a women’s rights activist. Ford’s latest move is to fund the driver’s license fees for women in Saudi Arabia via its vehicle distributor, Al Jazirah Vehicles Agency Co.

Though it seems small, this is a huge gift from Ford, as getting licensed in Saudi Arabia costs nearly $700. Any Saudi Arabian women who want to take advantage of this assistance need only to submit a receipt for the fees by September 30.

“Ford is committed to delivering the best products, services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” remarked Mohammed Al Kraidees, CEO, Al Jazirah Vehicles Agencies Co. “AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible.”

We here at L&L Motor would like to congratulate Ford for helping the women of Saudi Arabia gain their driving independence. This time is long overdue.