Ford Driving Skills for Life Celebrates 15 Years

Ford Driving Skills for Life

This year marks the 15th anniversary of Ford’s innovative program for new drivers, Ford Driving Skills for Life. To mark the special occasion, Ford is offering several program expansions and new technologies to aid in safe driving.

The tour kicked off last month in New Orleans and will eventually be held in 13 cities with 60 different hands-on sessions across the country. Ford anticipates instructing more than 5,500 students in the US, free of charge. The program is also expanding globally to Cambodia, Czech Republic, and Morocco. Notably, Ford will be offering the program to women in Saudi Arabia.

As for new technologies, Ford is now implementing virtual reality to help teach technical skills to new drivers and will also use a new tool to teach the dangers of distracted driving. Adult drivers will recognize the pain of driving in the hangover suit, which mimics the true physical difficulties of driving the day after copious alcohol consumption.

“As we celebrate 15 years of stellar programing to keep new drivers safe, we continue to build momentum with new technologies that help to ensure smart driving,” explained James Graham, global manager, Ford Driving Skills for Life. “Our program is expanding in multiple ways – by reaching more people here and abroad, and by offering cutting-edge technologies that enhance our curriculum. We look forward to many more years of success. And we are proud to be the global leader in training new drivers to keep them safer behind the wheel.”

The Ford Driving Skills for Life will unfortunately not make it to Utah this year. The closest locations to L&L Motors include stops in California and Arizona.

Ford Helps Teach Safe Driving Skills at Six Free Camps

safe driving skills graphic
In addition to buckling up, Ford is also teaching young people about the dangers of drunk driving, and safe driving skills.

Ford is making the roads safer not just by building better cars, but by also encouraging better driving. From July through early August, the automaker will be helping to teach more than 1,500 teens to learn key safe-driving skills at free camps in six states.

Advanced hands-on driver training will be held in North Dakota, South Dakota, Nebraska, Iowa, Wisconsin, and Wyoming, as part of the Ford Driving Skills for Life (DSFL) program. An estimated 1,500 teens will attend the camps, where they will learn the dangers of impaired driving by using a special suit and goggles that slow movement, blur vision, and reduce coordination—mimicking how it feels to be under the influence of alcohol or drugs.

“More teen driving-related deaths tend to occur in June, July and August than any other month,” said Jonathan Adkins, executive director at Governors Highway Safety Association, a DSFL partner. “So it’s particularly timely that Ford Driving Skills for Life is taking its show on the road, hitting six states during the heart of this dangerous driving season.”

Parents are encouraged to participate with their teens at the camp, which will also cover vehicle handling, speed and space management, and hazard recognition.