Ford is the latest automaker to join the NFL’s growing list of automotive sponsors. To celebrate and kick off its sponsorship, Ford is offering tailgate parties and rides to football games via ride sharing service Uber. Ford’s NFL sponsorship is a three-year deal and officially makes Ford the official truck of the NFL.
The toughness of the NFL is perfect for the Ford brand which puts an emphasis on strength, durability, and toughness, as indicated by the “Built Ford Tough” motto.
According to Ford’s vice president of marketing, Mark LaNeve, Ford’s NFL sponsorship “put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that.”
In addition to becoming the official truck brand of the NFL, Ford’s sponsorship also comes with a few other perks. First, the automaker will develop a fleet of Super Duty trucks designed for tailgate parties. Second, pickups will be available to give customers a ride to the game and also features a ticket giveaway. Finally, Ford will hold a contest with tickets to the Super Bowl as the top prize.
We here at L&L Motors couldn’t be happier to see two of the toughest brands combining forces with a three-year deal!