Ford is joining the ranks of other automakers and Silicon-Valley techies fighting for stakes in the future of automobiles. Jim Hackett—Ford’s new CEO—says he’s implementing changes to make Ford part of this future.
After spending three months on the job, Hackett specified what changes will be coming to Ford. Previously, Hackett led Ford’s autonomous car division before moving up to president and CEO of Ford Motor Company.
The changes affect both the production of Ford cars as well as the types of cars Ford will be focusing its energy on. Ford will further automate its manufacturing to slash costs, as well as invest particularly in SUVs and light trucks by taking away resources from traditional cars. Ford is boldly trying to anticipate what the future of automobiles will look like; investing in key electric power and smart technologies is part of its new venture.
Hackett wants Ford to expand its consumer markets and fight for a place in the future of autonomous cars, as these are looking more and more like the industry’s next step. A third area that Hackett would like to focus on is making Ford vehicles increasingly smart with tech features geared toward easy connectivity and entertainment.
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Once you’ve experience the thrill and power that a burnout offers, you will want to do it again and again. Ford is now giving all Mustang owners that opportunity. It has announced that the Mustang line-lock features will come standard on all 2018 Mustang models, including those equipped with the 2.3-liter EcoBoost engine.
“We introduced line-lock on EcoBoost Mustangs because we didn’t want those customers to miss out,” said Mark Schaller, Ford Mustang marketing manager. “The number of people choosing EcoBoost power continues to grow globally, and with the increased torque and new features coming on the new Mustang, customers will not be disappointed.”
Line-lock, which is a truck-exclusive feature, is used by drag racers to warm up the tires just before the race begins. When activated, line-lock builds up pressure in the front brakes so the driver can hit the throttle and spin out the rear wheels for up to 15 seconds.
In addition, Mustangs equipped with the available 12-inch digital instrument display will get see an animation of a tire throwing up a cloud of smoke when line-lock is activated.
Here at L&L Motor Co., we are excited that Ford decided to add the Mustang Line-Lock feature to all Mustang models. No matter if you choose the EcoBoost, V6, or one of the V8 engines, the Ford Mustang is guaranteed to deliver a thrilling ride.
If you go out shopping for a new car, you’ll find the majority of vehicles for sale these days are loaded with tons of driver assist technology, whether standard or available, that helps drivers stay safer and more aware while driving. Ford has just introduced a few new next-generation features that expand the advanced safety capabilities of Ford nameplates even further, with systems that include parking assistance, collision avoidance, and even wrong-way alerts.
Parking tech includes cross-traffic alert with braking technology, which detects people and other vehicles passing behind you as you back up out of a parking space. Additionally, enhanced active parking assist parks your vehicle (parallel or perpendicular) without any interaction besides pressing a button. Evasive steering is a new system that automatically steers around slow or stopped vehicles to prevent a collision, while wrong-way alert uses navigation information as well as a camera to detect whether or not the vehicle is going the correct way.
Tons of other driver assist technology is currently in development and will roll out across Ford vehicles supposedly within the next two years, such as Traffic Jam Assist and a spot lighting feature that helps drivers detect cyclists, pedestrians, and animals crossing the road. Ford hopes these features will not only keep people safe but reduce the stress of driving.