While we fight for equality for women here in America, we must also remember that women and their male allies throughout the world are also fighting that same battle. Nowhere is this more apparent than in Saudi Arabia where, for the first time, women have earned the right to drive.
Ford hopes to make a difference in this monumental policy change. Thus far, Ford has offered special driving courses to female drivers in Saudi Arabia and even bestowed a brand new Ford Mustang to a women’s rights activist. Ford’s latest move is to fund the driver’s license fees for women in Saudi Arabia via its vehicle distributor, Al Jazirah Vehicles Agency Co.
Though it seems small, this is a huge gift from Ford, as getting licensed in Saudi Arabia costs nearly $700. Any Saudi Arabian women who want to take advantage of this assistance need only to submit a receipt for the fees by September 30.
“Ford is committed to delivering the best products, services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” remarked Mohammed Al Kraidees, CEO, Al Jazirah Vehicles Agencies Co. “AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible.”
We here at L&L Motor would like to congratulate Ford for helping the women of Saudi Arabia gain their driving independence. This time is long overdue.
This year marks the 15th anniversary of Ford’s innovative program for new drivers, Ford Driving Skills for Life. To mark the special occasion, Ford is offering several program expansions and new technologies to aid in safe driving.
The tour kicked off last month in New Orleans and will eventually be held in 13 cities with 60 different hands-on sessions across the country. Ford anticipates instructing more than 5,500 students in the US, free of charge. The program is also expanding globally to Cambodia, Czech Republic, and Morocco. Notably, Ford will be offering the program to women in Saudi Arabia.
As for new technologies, Ford is now implementing virtual reality to help teach technical skills to new drivers and will also use a new tool to teach the dangers of distracted driving. Adult drivers will recognize the pain of driving in the hangover suit, which mimics the true physical difficulties of driving the day after copious alcohol consumption.
“As we celebrate 15 years of stellar programing to keep new drivers safe, we continue to build momentum with new technologies that help to ensure smart driving,” explained James Graham, global manager, Ford Driving Skills for Life. “Our program is expanding in multiple ways – by reaching more people here and abroad, and by offering cutting-edge technologies that enhance our curriculum. We look forward to many more years of success. And we are proud to be the global leader in training new drivers to keep them safer behind the wheel.”
The Ford Driving Skills for Life will unfortunately not make it to Utah this year. The closest locations to L&L Motors include stops in California and Arizona.