Ford customers are some of the most loyal customers around! They’ve come to rely on Ford to help them with their lives and their businesses. Now, Ford is giving a select group of loyal customers the experience of a lifetime. The American carmaker is giving five customers a behind-the-scenes look at the Ford Super Duty.
Ford reached out to five customers who use the F-Series Super Duty every day to assist them with their jobs and businesses. These five customers will be part of a campaign that gives them an insider look at how the durability of the Super Duty fleet of vehicles is tested.
“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” said Craig Schmatz, Ford F-Series Super Duty chief engineer. “Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”
Only Ford can claim to have both the toughest vehicle and the most loyal customers. Once you’ve discovered everything a Ford vehicle can offer, you’ll become a loyal customer too!
Ford is making the roads safer not just by building better cars, but by also encouraging better driving. From July through early August, the automaker will be helping to teach more than 1,500 teens to learn key safe-driving skills at free camps in six states.
Advanced hands-on driver training will be held in North Dakota, South Dakota, Nebraska, Iowa, Wisconsin, and Wyoming, as part of the Ford Driving Skills for Life (DSFL) program. An estimated 1,500 teens will attend the camps, where they will learn the dangers of impaired driving by using a special suit and goggles that slow movement, blur vision, and reduce coordination—mimicking how it feels to be under the influence of alcohol or drugs.
“More teen driving-related deaths tend to occur in June, July and August than any other month,” said Jonathan Adkins, executive director at Governors Highway Safety Association, a DSFL partner. “So it’s particularly timely that Ford Driving Skills for Life is taking its show on the road, hitting six states during the heart of this dangerous driving season.”
Parents are encouraged to participate with their teens at the camp, which will also cover vehicle handling, speed and space management, and hazard recognition.